Tubi streaming support recommendation agent

What was done

Tubi partnered with Sierra to move customer support from email-style responses to an AI agent for technical help and content discovery. The agent handles troubleshooting and password resets, then uses a catalog API and user context to recommend relevant shows or films in Tubi's brand voice. Sierra reports that three months after launch, CSAT improved by seven percentage points, containment reached 80%, and resolution times moved from hours or days to minutes.

Stack